NOW's Curcumin Softgels deliver 475mg of curcuminoids from turmeric root extract per serving. Softgels can sometimes offer better dissolution and absorption compared to traditional capsules, making this a slight advantage. The dose of 475mg curcuminoids is a good starting point for general health and anti-inflammatory support. However, despite being a softgel, the product does not explicitly list a bioavailability enhancer such as black pepper extract (piperine). Many online reviews for NOW products are positive due to the brand's reputation for quality, but for turmeric, specifically, the absence of piperine is a notable omission that could limit the full potential of the curcuminoids.