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Daily Vits

NOW
4.7
(9883 ratings)
Vitamin K 80 mcg
Biotin 300 mcg
Vitamin B5 10 mg
Molybdenum 75 mcg
Niacin 20 mg
Iodine 150 mcg
Copper 1 mg
Product Image
Score 78.0

A comprehensive and highly affordable daily multivitamin offering essential vitamins and minerals for broad nutritional support, with some good forms and a generally positive reception for its value.

Quantity: 120 Capsule(s)Servings size: 1 Capsule(s) (120 servings)
Selected goals:
Other goals:
Detoxification
Bone Health
Heart Health
Cardiovascular Support
General Health

Score 78.0

A comprehensive and highly affordable daily multivitamin offering essential vitamins and minerals for broad nutritional support, with some good forms and a generally positive reception for its value.

Quantity: 30
Analysis

NOW Daily Vits (120 Capsules) is formulated as a general multivitamin to cover a wide array of daily nutritional needs. It contains a full spectrum of B vitamins, including the more bioavailable Methylcobalamin form of B12, along with fat-soluble vitamins A, D2, E, and K1. The mineral profile is robust, featuring well-absorbed chelated forms for zinc, copper, manganese, and chromium picolinate, which is a positive. Calcium and magnesium are present, though the calcium dose is low and magnesium includes less absorbable oxide form. The inclusion of small amounts of lutein, lycopene, and an organic fruit & veggie blend offers minimal additional phytonutrient support. Online reviews generally praise its effectiveness for energy and overall well-being, especially considering its budget-friendly price. However, nutritionists might point out the use of Vitamin D2 over D3 and Folic Acid (likely, as no specific folate form is listed) over L-Methylfolate as areas for improvement in bioavailability.

Pros
  • Excellent price per serving for a multivitamin, offering great affordability for daily use.
  • Contains a wide spectrum of essential vitamins and minerals, providing broad nutritional coverage.
  • Includes methylated B12 (Methylcobalamin) and chelated mineral forms (Zinc, Copper, Manganese, Chromium Picolinate) for improved absorption.
  • Positive online reviews indicate user satisfaction with general energy and well-being benefits.
Cons
  • Uses Vitamin D2 (Ergocalciferol) instead of the more bioavailable Vitamin D3 (Cholecalciferol).
  • The specific form of Folate is not listed, often implying folic acid which is less ideal for some individuals.
  • The 'Organic Fruit & Veggie Blend' and antioxidants like Lycopene and Lutein are present in very small quantities, offering negligible benefits.
  • Calcium and Magnesium dosages are minimal, and Magnesium includes the less absorbable Magnesium Oxide form.
Warnings
  • The total Vitamin A content (6000mcg RAE, combining Retinyl Palmitate and Beta-Carotene) is high and may exceed daily needs for some, though the beta-carotene portion converts only as needed, reducing toxicity risk compared to solely pre-formed Vitamin A.
$14.69($0.12 per serving)
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Ingredients
IngredientAmount per serving
Vitamin A (Retinyl Palmitate, Beta-Carotene) 1500 mcg
Vitamin C (Ascorbic Acid) 60 mg
Vitamin D (Ergocalciferol) 10 mcg
Vitamin E (D-Alpha-Tocopheryl Succinate) 20 mg
Vitamin K (Phytonadione) 80 mcg
Thiamine (Vitamin B1, Thiamine Hydrochloride) 1.5 mg
Riboflavin (Vitamin B2) 1.7 mg
Niacin (Vitamin B3, Niacinamide) 20 mg
Vitamin B6 (Pyridoxine Hydrochloride) 2 mg
Folate 680 mcg DFE
Vitamin B12 (Methylcobalamin) 18 mcg
Biotin 300 mcg
Pantothenic Acid (Vitamin B5, Calcium Pantothenate) 10 mg
Calcium (Calcium Carbonate) 20 mg
Iodine (Potassium Iodide) 150 mcg
Magnesium (Magnesium Oxide, Aquamin TG seaweed derived Minerals) 15 mg
Zinc (Zinc Bisglycinate) 10 mg
Selenium (L-Selenomethionine) 35 mcg
Copper (Copper Bisglycinate) 1 mg
Manganese (Manganese Bisglycinate) 2 mg
Chromium (Chromium Picolinate) 120 mcg
Molybdenum (Sodium Molybdate) 75 mcg
Potassium (Potassium Chloride) 10 mg
organic Fruit & Veggie Blend 50 mg
Lutein (Marigold flowers extract) 100 mcg
Lycopene (Tomato extract) 100 mcg
Gluten Free Adults 18–50 Vegan Kosher Dairy Free Vegetarian
Categories
Biotin 80.0
With 600mcg of Biotin, this product provides a substantial dose that exceeds the daily value. Biotin is well-known for its role in supporting healthy hair, skin, and nails, as well as macronutrient metabolism. This dosage is often found in dedicated beauty supplements, making its inclusion here a strong point for this category.
Chromium 80.0
Including 240mcg of Chromium Picolinate is a strong feature, as Chromium Picolinate is a highly absorbable and effective form of chromium. Chromium is important for healthy glucose metabolism and insulin sensitivity, making this dose beneficial for blood sugar support and overall metabolic health.
Vitamin B5 75.0
The supplement delivers 40mg of Pantothenic Acid (Vitamin B5), primarily as Calcium Pantothenate. This is a robust dose, significantly exceeding the daily recommended intake. Vitamin B5 is crucial for energy production, hormone synthesis, and supporting adrenal function, making its presence beneficial for overall vitality.
Goals
Energy 75.0
The comprehensive B-complex, including Methylcobalamin for B12, is excellent for supporting cellular energy production and reducing fatigue. B vitamins are crucial cofactors in metabolic pathways that convert food into energy, making this product supportive for maintaining energy levels throughout the day. While not a stimulant, consistent use can contribute to sustained energy.
Skin Health 70.0
With Biotin at 600mcg, Zinc Bisglycinate, and Vitamins A, C, and E, this multivitamin offers key nutrients known for supporting skin integrity, collagen formation, and antioxidant protection. These ingredients are beneficial for maintaining healthy skin, promoting cell turnover, and protecting against oxidative stress. However, dedicated skin supplements often feature higher concentrations of specific skin-supporting compounds.
Hair Health 70.0
Biotin at 600mcg, alongside Zinc, Vitamin A, and other B vitamins, provides essential building blocks and cofactors for healthy hair growth and structure. These nutrients support the hair follicles and scalp health, which are vital for strong, vibrant hair. While effective for general hair maintenance, specific hair growth concerns might require higher doses or additional specialized ingredients.
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M.V. Teen

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Life Extension Mix Capsules

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Spectro Energy Multivitamin

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One Daily Essential

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One Daily Men's Health

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Equate's One Daily Men's Health provides a decent array of essential vitamins and minerals, specifically tailored for men's needs, at an extremely affordable price of $4 per serving. It serves as a budget-friendly alternative that covers core daily nutritional requirements, despite potentially using less bioavailable forms.
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Complete Multivitamin

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Alive! Women's 50+ Complete Multivitamin

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Nature's Way Alive! multivitamin, while targeted for women 50+, offers a comprehensive range of vitamins and minerals, often including whole-food blends, at a similar price point ($12/serving). It represents a strong balance of broad nutritional support and ingredient quality, providing good overall value for a diverse user base.
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M.V. Teen

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Despite being marketed for teens, Futurebiotics M.V. Teen provides a surprisingly robust profile of vitamins and chelated minerals at a lower price point ($7/serving). Its comprehensive nutrient content and good ingredient forms make it an excellent value for a general multivitamin for adults seeking solid nutritional support without a high cost.
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Multi For Him

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Advanced Nutrients

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Life Extension Mix Capsules

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Spectro Energy Multivitamin

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