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Magnesium Citrate Pure Powder
NOW
4.5
★ ★ ★ ★ ★
(10792 ratings)
Magnesium 435 mg
Score 55.0
This NOW Magnesium Citrate product offers a bioavailable form of magnesium, but its exceptionally high price per serving and confusing product description (powder vs. liquid, zero servings) make it a questionable value, despite strong brand reputation.
Quantity: 8 Liquid(s)Servings size: 1 tsp (0 servings)
Selected goals:
Other goals:
Stress Relief
Mood Support
Bone Health
Sleep Support
General Health
leaderboard Score 55.0
This NOW Magnesium Citrate product offers a bioavailable form of magnesium, but its exceptionally high price per serving and confusing product description (powder vs. liquid, zero servings) make it a questionable value, despite strong brand reputation.
NOW is a reputable brand, and magnesium citrate is a well-established, bioavailable form of magnesium suitable for a wide range of goals, including digestive health, relaxation, and energy. However, the product's listed form as "Liquid(s)" contradicts its name "Pure Powder," creating consumer confusion. More critically, the price per serving of $1.37 is significantly higher than most magnesium supplements, including other magnesium citrate options. This elevated cost, especially with the "servings: 0" entry, makes it difficult to assess true value, placing it at a disadvantage unless a very specific niche (e.g., highly concentrated liquid, specific flavor) justifies the premium price.
- Magnesium Citrate is a well-absorbed form.
- NOW is a reputable brand.
- Liquid form can offer faster absorption for some.
- Extremely high price per serving.
- Conflicting product name ("Pure Powder") and listed form ("Liquid").
- "Servings: 0" makes value calculation impossible without assumptions.
- Very expensive, check actual serving size and cost before purchasing.
- Clarify if it's liquid or powder before buying if form matters to you.
$10.99($1.37 per serving)
 Vitacost | $ 11.49 | |
 Daily Vita | $ 11.60 | |
 Amazon | $ 10.99 | |
 Walmart | $ 14.54 | |
 iHerb | $ 12.24 | |
 Pure Formulas | $ 11.89 |
| Ingredient | Amount per serving |
|---|---|
| Magnesium (Magnesium Citrate) | 435 mg |
Categories
Magnesium 55.0
Despite being magnesium citrate, the exorbitant price per serving and data inconsistencies make this product a poor value proposition for general magnesium supplementation.
Goals
General Health 60.0
Magnesium citrate is good for general health, but the high cost-per-serving and confusing product details significantly reduce its overall value proposition for daily use.
Energy 60.0
Citrate contributes to energy metabolism, but the product's poor value makes it a less practical choice for consistent energy support compared to more affordable options.
Stress Relief 60.0
While magnesium citrate can aid relaxation, the high price point means it's not a cost-effective solution for regular stress management.
Recommended Alternatives
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Nature's Bounty
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Offers an extremely low price per serving (0.03), making it a significantly more budget-friendly option for basic magnesium compared to the higher cost of Magnesium Citrate Pure Powder.
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Magnesium 250 mg
Nature Made
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Swanson
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A highly affordable magnesium option with a low price per serving (0.05), drastically reducing cost compared to Magnesium Citrate Pure Powder.
95 Value
100% Pure Magnesium Citrate Powder
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4.3
★★★★★
(430 ratings)
A direct alternative providing Magnesium Citrate in powder form at a significantly lower price per serving (0.22), offering excellent value for the same form.
90 Value
Triple Magnesium Complex 400 mg
Swanson Premium Brand
4.8
★★★★★
(15542 ratings)
Offers a balanced blend of magnesium forms (Oxide, Citrate, Aspartate) at a very competitive price per serving (0.11), representing a much better value for a multi-form option.
88 Value
Target-Mins Magnesium Potassium Aspartate With Other Target-Mins Chelates
Country Life
4.7
★★★★★
(4315 ratings)
Provides a diverse blend of magnesium forms and potassium, offering comprehensive mineral support at a reasonable price (0.23/serving), a better value for broader needs.
100 Performance
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Life Extension
4.8
★★★★★
(71611 ratings)
Features a premium blend including highly bioavailable TRAACS Lysyl Glycinate Chelate, offering superior absorption and efficacy beyond a single citrate form.
98 Performance
Chelated Magnesium 133 mg
Swanson
4.8
★★★★★
(5354 ratings)
Contains TRAACS Magnesium Bisglycinate Chelate, a highly absorbed and gentle form of magnesium, often preferred for systemic benefits over citrate.
95 Performance
Magnesium & Calcium
NOW
4.8
★★★★★
(16706 ratings)
Offers a comprehensive blend of well-absorbed magnesium forms including Glycinate and Citrate, alongside complementary minerals for broader health support.