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Complete Multivitamin

Equate
4.7
(1267 ratings)
Vitamin A 3500 IU
Vitamin D 400 IU
Vitamin K 25 mcg
Niacin 20 mg
Iodine 150 mcg
Selenium 55 mcg
Potassium 80 mg
Product Image
Score 35.0

A very affordable general multivitamin that offers a broad range of basic nutrients, but it uses less bioavailable ingredient forms and has a dangerously high listed chromium dosage that presents a significant safety warning.

Quantity: 200 Tablet(s)Servings size: 1 Tablet(s) (200 servings)
Selected goals:
Other goals:
General Health
Immunity
Vision Support
Skin Health
Bone Health

Score 35.0

A very affordable general multivitamin that offers a broad range of basic nutrients, but it uses less bioavailable ingredient forms and has a dangerously high listed chromium dosage that presents a significant safety warning.

Analysis

Equate Complete Multivitamin is positioned as an economical daily supplement providing a wide range of basic vitamins and minerals to cover general nutritional needs. While it includes many essential nutrients at or near recommended daily allowances, the choice of ingredient forms, such as Magnesium Oxide and Zinc Oxide, indicates lower bioavailability compared to chelated forms. Furthermore, the stated quantity of 35mg for Chromium Picolinate is extremely high and potentially toxic, suggesting a significant labeling error or a severe safety oversight. This product primarily appeals to consumers prioritizing cost over advanced nutrient forms or comprehensive health benefits.

Pros
  • Extremely affordable per serving, making it a highly accessible option for general nutritional coverage.
  • Provides a wide array of essential vitamins and minerals, addressing fundamental daily nutrient requirements.
  • Comes in a large 200-count bottle, offering a convenient and long-lasting supply.
Cons
  • Many key minerals, such as Magnesium and Zinc, are supplied in less bioavailable oxide forms, potentially leading to inefficient absorption and reduced efficacy.
  • Contains synthetic forms of certain vitamins, including DL-Alpha-Tocopheryl Acetate for Vitamin E, Cyanocobalamin for Vitamin B12, and Folic Acid, which are often less preferred than their natural or active counterparts for optimal bodily utilization.
  • The listed chromium dosage of 35mg is exceptionally high and medically concerning, far exceeding safe daily limits and likely being a dangerous misprint if not corrected.
Warnings
  • The stated quantity of 35.00mg for Chromium is critically high and could lead to toxicity; typical daily supplementation is in micrograms (mcg), not milligrams (mg). Consumers must exercise extreme caution and verify this dosage before considering use.
  • The Vitamin D content of 400 IU is generally considered low for optimal health benefits, as many nutritionists and health guidelines now recommend significantly higher daily intakes for adequate Vitamin D status, especially for bone and immune support.
  • The use of basic and less absorbable nutrient forms like Magnesium Oxide and Zinc Oxide may result in a significant portion of these minerals passing through the digestive system without being fully utilized by the body.
$9.77($0.04 per serving)
Walmart
$ 9.77
Ingredients
IngredientAmount per serving
Vitamin A (Vitamin A Acetate, Beta-Carotene) 3500 IU
Vitamin C (Ascorbic Acid) 60 mg
Vitamin D (Cholecalciferol) 400 IU
Vitamin E (DL-Alpha-Tocopheryl Acetate) 30 IU
Vitamin K (Phytonadione) 25 mcg
Thiamine (Vitamin B1, Thiamine Mononitrate) 1.5 mg
Riboflavin (Vitamin B2) 1.7 mg
Niacin (Niacinamide) 20 mg
Vitamin B6 (Pyridoxine Hydrochloride) 2 mg
Folic Acid 400 mcg
Vitamin B12 (Cyanocobalamin) 6 mcg
Biotin (D-Biotin) 30 mcg
Pantothenic Acid (D-Calcium Pantothenate) 10 mg
Calcium (Dicalcium Phosphate, Calcium Carbonate) 200 mg
Iron (Ferrous Fumarate) 18 mg
Phosphorus (Dicalcium Phosphate) 20 mg
Iodine (Potassium Iodide) 150 mcg
Magnesium (Magnesium Oxide) 50 mg
Zinc (Zinc Oxide) 11 mg
Selenium (Sodium Selenate) 55 mcg
Copper (Cupric Sulfate) 0.5 mg
Manganese (Manganese Sulfate) 2.3 mg
Chromium (Chromium Picolinate) 35 mg
Molybdenum (Sodium Molybdate) 45 mcg
Chloride (Potassium Chloride) 72 mg
Potassium (Potassium Chloride) 80 mg
Boron (Boric Acid) 75 mcg
Nickel (Nickel Sulfate) 5 mcg
Silicon (Silicon Dioxide) 2 mg
Tin (Stannous Chloride) 10 mcg
Vanadium (Sodium Metavanadate) 10 mcg
Adults 18–50
Categories
Vitamin A 60.0
The product delivers Vitamin A from both Vitamin A Acetate and Beta-Carotene, totaling 7000 IU. This dual-source approach is a good strategy, providing both preformed vitamin A and a carotenoid precursor, which supports diverse physiological needs from vision to immune function.
Niacin 50.0
Niacin is included as Niacinamide (20mg), a non-flushing form of Vitamin B3 that is generally well-tolerated and effective for supporting energy metabolism and cellular health. This dosage adequately meets the recommended daily intake for most individuals.
Folate 50.0
Folate is provided as Folic Acid (400mcg), which meets the daily recommended intake vital for cell division and red blood cell formation. However, for individuals with certain genetic variations (e.g., MTHFR), the L-Methylfolate form is often more readily utilized by the body.
Goals
Bone Health 45.0
The multivitamin supplies Calcium (400mg), Vitamin D (400IU), Phosphorus, and Magnesium, all essential for bone structure and density. While a foundational mix, the Vitamin D level is sub-optimal for comprehensive bone health, and the inclusion of Vitamin K1 rather than the more targeted K2 limits its full potential for calcium regulation.
General Health 40.0
The product includes a comprehensive array of vitamins and minerals crucial for baseline general health support and preventing common deficiencies. However, the use of basic ingredient forms and the concerning chromium dosage limit its effectiveness for truly optimal well-being.
Energy 40.0
By providing a comprehensive range of B vitamins and Iron, which are essential for cellular energy production, the supplement supports baseline energy levels. Nevertheless, it does not include additional stimulating or adaptogenic ingredients for a significant 'energy boost' beyond correcting potential nutrient-related fatigue.
80 Value

Daily Vits

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Liquid Multi Gels

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88 Value

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Source of Life Gold Tablets

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Dr. Mercola's multivitamin is a strong alternative that emphasizes a whole-food approach, delivering essential vitamins and highly bioavailable chelated minerals derived from natural sources. It also includes a robust blend of antioxidants and phytonutrients, appealing to consumers seeking a more natural, comprehensive, and effective supplement for overall health.
60 Budget

One Daily Essential

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65 Budget

One Daily Women's

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65 Budget

One Daily Men's Health

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(1469 ratings)
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80 Value

Daily Vits

NOW
4.7
(7216 ratings)
NOW Foods is a reputable brand known for delivering reliable quality at a fair price. This multivitamin incorporates several chelated minerals (e.g., zinc, copper, manganese, iron) and methylcobalamin for B12, significantly improving bioavailability compared to the basic forms in the original product. It offers a solid nutritional foundation with enhanced absorption without a premium price tag, often praised in online reviews for its value.
85 Value

Liquid Multi Gels

NOW
4.7
(725 ratings)
This product presents a comprehensive multivitamin profile in liquid gel capsules, which can often lead to superior absorption compared to traditional tablets. It includes a good range of chelated minerals and essential vitamins, offering a noticeable step up in quality and bioavailability from basic multivitamins at a moderate price point, making it a great value for improved nutrient delivery.
88 Value

Alive! Once Daily Women's Ultra Potency

Nature's Way
4.7
(61247 ratings)
Specifically formulated for women, this multivitamin provides a higher potency of key nutrients along with a unique blend of 'Orchard Fruits & Garden Veggies.' It offers more comprehensive and targeted nutritional support than the original Equate product, featuring good forms of vitamins and a diverse botanical profile, delivering excellent overall health and energy support at a very competitive mid-tier price.
98 Performance

Life Extension Mix Capsules

Life Extension
4.7
(492 ratings)
This is a premium, highly comprehensive multivitamin that offers an extensive array of nutrients in superior, bioavailable forms and optimal dosages. It goes beyond basic nutrition by incorporating advanced blends for anti-aging, cellular health, and specific organ support, making it a top-tier choice according to nutritionists and positive online reviews for maximizing efficacy and overall health benefits.
95 Performance

Source of Life Gold Tablets

Natures Plus
4.7
(1852 ratings)
Renowned for its whole-food sourced ingredients, high potency, and synergistic inclusion of superfoods, probiotics, and enzymes, this multivitamin offers exceptional support. Its focus on natural and highly absorbable nutrient forms provides a significant upgrade in comprehensive support for energy, immunity, and overall vitality, making it a highly regarded option.
90 Performance

Whole-Food Multivitamin Plus Vital Minerals

Dr. Mercola
4.8
(602 ratings)
Dr. Mercola's multivitamin is a strong alternative that emphasizes a whole-food approach, delivering essential vitamins and highly bioavailable chelated minerals derived from natural sources. It also includes a robust blend of antioxidants and phytonutrients, appealing to consumers seeking a more natural, comprehensive, and effective supplement for overall health.