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Daily Vits

NOW
4.7
★ ★ ★ ★ ★
(8116 ratings)
Iodine 150 mcg
Copper 1 mg
Iron 9 mg
Vitamin A 3500 IU
Vitamin E 30 IU
Folate 400 mcg
Vitamin D 400 IU
Product Image
Score92

A high-quality, budget-friendly once-daily tablet featuring chelated minerals and methyl-B12.

How scoring works
Quantity:100 Tablet(s) • (100 servings)
Goals:
General Health
Immunity
Vision Support
Hair Health
Skin Health

Score 92

A high-quality, budget-friendly once-daily tablet featuring chelated minerals and methyl-B12.

How scoring works

Also available as

3 options
1050.00mcg Vitamin A • 250 servings Iron 9 mg, Iodine 150 mcg +1 more • 250 Tablet(s) • 250 servings $23.10 ($0.09 per serving) 3000.00mcg Vitamin A • 120 servings 3000.00mcg Vitamin A • 120 Capsule(s) • 120 servings $15.10 ($0.12 per serving) 3000.00mcg Vitamin A • 30 servings 3000.00mcg Vitamin A • 30 Capsule(s) • 30 servings $3.90 ($0.13 per serving)
$10.95($0.10 per serving)
Pure Formulas
$ 11.30
Vitacost
$ 12.59
Daily Vita
$ 11.00
iHerb
$ 11.62
Walmart
$ 15.47
Amazon
$ 23.10
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Analysis

For a basic daily multivitamin, this product uses surprisingly high-quality mineral forms usually found in much more expensive brands. It includes 15mg of zinc and 9mg of iron in bisglycinate forms, which are known for being easy on the stomach. The addition of methylcobalamin provides a more active form of B12 than most standard daily vitamins.

It also features Aquamin, which is a mineral complex derived from red seaweed, to provide a natural source of trace elements. The doses of Vitamin D and calcium are for basic maintenance, so it might not be the primary choice for those with specific structural goals. It is an outstanding value for a high-quality, simple nutritional foundation.

Pros

  • Exceptional value for the quality
  • Uses premium mineral bisglycinates
  • Features methylcobalamin

Cons

  • Uses Vitamin D2
  • Uses synthetic folic acid
  • Low calcium and magnesium doses

Warnings

  • Contains iron
  • Tablet may be hard for some to swallow

Nutrient quality

86 Highest impact

Premium bisglycinate minerals and methylcobalamin support excellent nutrient absorption. Ergocalciferol is used for Vitamin D, which is a less ideal form compared to cholecalciferol.

Ingredient transparency

96 Highest impact

High levels of transparency are provided through detailed listing of chemical forms and precise dosages for all active ingredients. Labeling is specific, easy to understand, and provides clear usage guidance.

Customer satisfaction

93 Highest impact

Excellent average ratings and a massive review count reflect strong consumer trust and satisfaction. Consistency in positive feedback suggests that the product performs reliably and meets a wide range of user needs.

Value for money

95 Highest impact

A very low price per serving combined with high-quality ingredient forms offers outstanding value. It provides a superior nutritional profile compared to most mass-market multivitamins at a lower cost.

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Goals

General Health
Impact
Highest effect
A Goal FitB Strength of SupportA CoverageA+ Formula Quality

This once-daily formula provides a basic suite of vitamins and minerals to address common nutritional gaps. Maintaining foundational status in these nutrients supports daily vitality and protects against physiological stressors.

Cholecalciferol and various minerals like zinc and iron are included for broad systemic support. While convenient, the use of basic forms like magnesium oxide and synthetic folate may limit the overall effectiveness of the formula.

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Immunity
Impact
High effect
B+ Goal FitC+ Strength of SupportB+ CoverageB+ Formula Quality

Foundational vitamins A, C, D, and E are combined with Zinc and Selenium for broad daily immune support. These ingredients contribute to the coordination of immune cell responses and help protect systemic barriers.

This formulation provides a balanced micronutrient base for maintaining natural defense readiness.

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Vision Support
Impact
High effect
B- Goal FitB Strength of SupportC+ CoverageB+ Formula Quality

This one-daily multivitamin provides a foundation of vitamins A, C, and E to assist in protecting ocular tissues from oxidative damage. Zinc and copper are included in an ideal ratio to support essential enzymes in the retina.

While lutein and lycopene are listed, their trace amounts provide no significant benefit for filtering blue light. The formula is a high-value source of basic nutrients but lacks the pigment density required for specialized vision protection.

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Hair Health
Impact
High effect
B Goal FitC+ Strength of SupportB CoverageB- Formula Quality

Supplies a baseline of vitamins and minerals including 9 mg of iron, 15 mg of zinc, and 300 mcg of biotin. These levels are suitable for daily maintenance to support healthy follicle metabolism and prevent thinning from suboptimal intake.

Antioxidant protection is provided through vitamins C and E and 35 mcg of selenium to manage scalp oxidative stress. The iron and zinc utilize highly absorbable bisglycinate forms, though the iron dosage is low for therapeutic deficiency correction.

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Skin Health
Impact
High effect
B- Goal FitC+ Strength of SupportD+ CoverageC Formula Quality

This multivitamin provides basic maintenance levels of Vitamin A, Vitamin C, Vitamin E, and Zinc to support daily skin health and repair. The inclusion of Lutein and Lycopene offers minor antioxidant support against oxidative stress from UV exposure.

Most ingredients are provided at the minimum daily requirements, which may be insufficient for achieving targeted improvements in skin elasticity or resilience. It is a foundational general wellness product rather than a high-potency solution for specific skin goals.

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Energy
Impact
Moderate effect
C+ Goal FitD- Strength of SupportD CoverageA- Formula Quality

This once-daily multivitamin provides a foundational baseline of nutrients, including 150 mcg of iodine for thyroid health. Ingredients like methylcobalamin are provided, though the dose is extremely low for a dedicated energy goal.

Providing 9 mg of iron helps maintain oxygen transport pathways for physical stamina. The formula targets general deficiency prevention rather than high-potency metabolic enhancement.

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Ingredients

IngredientAmount per serving
Vitamin A (Beta-Carotene)
 3500 IU
Vitamin C (Ascorbic Acid)
 60 mg
Vitamin D (Ergocalciferol)
 400 IU
Vitamin E (D-Alpha-Tocopheryl Succinate)
 30 IU
Thiamine (Thiamine Hydrochloride, Vitamin B1)
 1.5 mg
Riboflavin (Vitamin B2)
 1.7 mg
Niacin (Niacinamide, Vitamin B3)
 20 mg
Vitamin B6 (Pyridoxine Hydrochloride)
 2 mg
Folate (Folic Acid)
 400 mcg
Vitamin B12 (Methylcobalamin)
 6 mcg
Biotin
300 mcg
Pantothenic Acid (Calcium Pantothenate, Vitamin B5)
 10 mg
Calcium (Calcium Carbonate)
 150 mg
Iron (Ferrous Bisglycinate)
 9 mg
Iodine (Potassium Iodide)
 150 mcg
Magnesium (Aquamin TG seaweed derived Minerals, Magnesium Oxide)
 75 mg
Zinc (Zinc Bisglycinate)
 15 mg
Selenium (L-Selenomethionine)
 35 mcg
Copper (Copper Bisglycinate)
 1 mg
Manganese (Manganese Bisglycinate)
 2 mg
Chromium (Chromium Picolinate)
 60 mcg
Molybdenum (Sodium Molybdate)
 35 mcg
Potassium (Potassium Chloride)
 40 mg
Lutein (Marigold flowers extract)
 100 mcg
Lycopene (natural Tomato extract)
 100 mcg
Gluten Free Adults 18–50 Vegan Kosher Dairy Free Vegetarian
Report overview
Iodine (Potassium Iodide) · 150 mcg OverallScore100
A+ Active Ingredient Quality & BioavailabilityA+ Dose, Safety & Label TransparencyA+ Value
NOW Daily Vits provides bioavailable iodine at an exceptional value. It is one of the most affordable options in the collection and offers a safe, transparent dose for daily maintenance.
View ingredientView products
Copper (Copper Bisglycinate) · 1 mg OverallScore94
A+ Active Ingredient Quality & BioavailabilityA- Dose, Safety & Label TransparencyA+ Value
This once-daily multivitamin is an excellent choice for those seeking bioavailable copper at an affordable price. It features an ideal mineral balance and high transparency for daily nutrient tracking.
View ingredientView products
Iron (Ferrous Bisglycinate) · 9 mg OverallScore86
A Active Ingredient Quality & BioavailabilityB Dose, Safety & Label TransparencyA+ Value
This multivitamin offers excellent value and a highly bioavailable form of iron for maintenance purposes. While easy to take, the lower iron dosage may not be sufficient for individuals with higher clinical requirements.
View ingredientView products
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