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Daily Vits

NOW

4.7
★ ★ ★ ★ ★
(7216 ratings)
Vitamin D 400 IU
Biotin 300 mcg
Vitamin B5 10 mg
Vitamin E 30 IU
Niacin 20 mg
Iodine 150 mcg
Zinc 15 mg
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Score 70.0

A comprehensive and very affordable multivitamin that provides well-absorbed chelated minerals, but falls short on optimal forms and dosages for certain key vitamins like D and Folate, and specific carotenoids.

Quantity: 100 Tablet(s)Servings size: 1 Tablet(s) (100 servings)
Selected goals:
Other goals:
Vision Support
Immunity
Skin Health
General Health
Bone Health

Score 70.0

A comprehensive and very affordable multivitamin that provides well-absorbed chelated minerals, but falls short on optimal forms and dosages for certain key vitamins like D and Folate, and specific carotenoids.

Analysis

NOW Daily Vits is a cost-effective multivitamin and mineral supplement aiming for broad general health support. A notable strength is its utilization of highly bioavailable chelated forms for several important minerals, including Zinc Bisglycinate, Iron Bisglycinate, Manganese Bisglycinate, and Copper Bisglycinate, which are generally well-absorbed and less likely to cause digestive upset. This is a significant differentiator in the budget multivitamin category. However, the product contains Vitamin D2 (Ergocalciferol) instead of the more effective Vitamin D3 (Cholecalciferol), and its dosage of 400 IU is quite low for optimal levels recommended by many health professionals. Similarly, the calcium and magnesium dosages are modest, and it employs synthetic Folic Acid rather than the more metabolically active L-Methylfolate, which could be a concern for individuals with MTHFR gene variations. While it includes popular antioxidants like Lutein and Lycopene, their quantities are too low to offer significant benefits. Overall, it serves as a solid foundational supplement, particularly given its value, but may require additional targeted supplements for specific health needs or higher nutrient requirements.

Pros
  • Extremely affordable at $0.10 per serving, offering great value.
  • Contains highly bioavailable chelated forms for crucial minerals like Zinc, Iron, Manganese, and Copper, enhancing absorption and reducing stomach upset.
  • Includes a broad spectrum of essential vitamins and minerals for general nutritional support.
  • Uses Methylcobalamin for Vitamin B12, a superior and more bioavailable form.
  • Widely available and well-regarded with a high number of positive reviews.
Cons
  • Features Vitamin D2 (Ergocalciferol) instead of the more potent and preferred Vitamin D3 (Cholecalciferol).
  • The dosage of Vitamin D (400 IU) is considerably lower than the amounts often recommended for maintaining adequate levels and supporting immune health.
  • Calcium (150mg) and Magnesium (150mg total) dosages are minimal, making it insufficient for primary bone health or magnesium deficiency support.
  • Utilizes synthetic Folic Acid, which can be less effectively metabolized by individuals with common MTHFR genetic variations compared to L-Methylfolate.
  • Lutein and Lycopene are included in negligible amounts (100mcg each), unlikely to provide significant vision or antioxidant benefits.
Warnings
  • Individuals with significant Vitamin D deficiency or specific bone health concerns should consult a healthcare professional for appropriate Vitamin D3 and calcium/magnesium supplementation.
  • Those with MTHFR genetic mutations may need a folate supplement in the L-Methylfolate form for better absorption and utilization.
  • The iron content (9mg) is suitable for a general multivitamin but may not be enough for individuals with iron deficiency or increased iron needs.
  • While Beta-Carotene is a safe form of Vitamin A, individuals with specific vitamin A requirements or those who prefer preformed Vitamin A should be aware.
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$10.69($0.10 per serving)
Vitacost
$ 10.69
Pure Formulas
$ 10.95
Daily Vita
$ 11.00
iHerb
$ 11.62
Walmart
$ 15.47
Amazon
$ 19.98
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Effectiveness for goals

Dosage, timing & forms

Safety & interactions

Ingredients

IngredientAmount per serving
Vitamin A (Beta-Carotene) 3500 IU
Vitamin C (Ascorbic Acid) 60 mg
Vitamin D (Ergocalciferol) 400 IU
Vitamin E (D-Alpha-Tocopheryl Succinate) 30 IU
Thiamine (Vitamin B1, Thiamine Hydrochloride) 1.5 mg
Riboflavin (Vitamin B2) 1.7 mg
Niacin (Vitamin B3, Niacinamide) 20 mg
Vitamin B6 (Pyridoxine Hydrochloride) 2 mg
Folate (Folic Acid) 400 mcg
Vitamin B12 (Methylcobalamin) 6 mcg
Biotin 300 mcg
Pantothenic Acid (Vitamin B5, Calcium Pantothenate) 10 mg
Calcium (Calcium Carbonate) 150 mg
Iron (Ferrous Bisglycinate) 9 mg
Iodine (Potassium Iodide) 150 mcg
Magnesium (Magnesium Oxide, Aquamin TG seaweed derived Minerals) 75 mg
Zinc (Zinc Bisglycinate) 15 mg
Selenium (L-Selenomethionine) 35 mcg
Copper (Copper Bisglycinate) 1 mg
Manganese (Manganese Bisglycinate) 2 mg
Chromium (Chromium Picolinate) 60 mcg
Molybdenum (Sodium Molybdate) 35 mcg
Potassium (Potassium Chloride) 40 mg
Lutein (Marigold flowers extract) 100 mcg
Lycopene (natural Tomato extract) 100 mcg
Gluten Free Adults 18–50 Vegan Kosher Dairy Free Vegetarian
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Categories

Zinc 90.0
With 15mg of Zinc in the highly absorbable Zinc Bisglycinate form, this product excels in its zinc delivery. Zinc is vital for immune function, wound healing, and enzyme activity, and the bisglycinate form ensures good absorption with minimal gastrointestinal discomfort.
Providing 2mg of Manganese in the well-absorbed Manganese Bisglycinate form is excellent. Manganese is important for bone health, antioxidant defense, and various metabolic processes, and this chelated form ensures optimal utilization by the body.
The inclusion of 1mg of Copper as Copper Bisglycinate is ideal, especially given the Zinc content, as Zinc and Copper need to be balanced for optimal absorption and function. This chelated form ensures good bioavailability while supporting iron metabolism and antioxidant enzymes.

Goals

The product provides a broad spectrum of essential vitamins and minerals, acting as a foundational supplement to fill common dietary gaps. It supports overall well-being by ensuring basic nutrient intake, which is crucial for various bodily functions.
The complete spectrum of B vitamins, along with Iron in a highly absorbable form, are crucial for energy production at a cellular level. These nutrients help convert food into energy, making the product effective for combating general fatigue and supporting daily vitality.
Biotin is included at a standard beneficial dose (300mcg), and Zinc is present in a well-absorbed form, both of which are important for hair follicle health and growth. The overall complement of B vitamins also supports hair vitality, making it a decent option for general hair maintenance.
90 Value

One Daily Superfood Multi-Vitamin no Iron

Paradise Earth's Blend
4.7
★★★★★
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While its price per serving is moderately higher, this product offers a significant quality upgrade. It features highly bioavailable active B vitamin forms (L-Methylfolate, Methylcobalamin, P-5-P for B6, R-5-P for B2), Vitamin D3 (Cholecalciferol), and chelated minerals, along with organic superfood blends. This provides much better nutrient absorption and additional health benefits, representing excellent value for those prioritizing quality forms. Note: It is iron-free.
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Spectro Energy Multivitamin

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This multivitamin provides a comprehensive nutrient profile with notable upgrades in bioavailable B vitamin forms (Pyridoxyl 5-Phosphate, Riboflavin 5-Phosphate, Methylcobalamin B12) and chelated minerals. It also includes beneficial compounds like CoQ10 and Alpha Lipoic Acid. Although it uses Vitamin D2, its overall enhanced composition for a competitive price point offers better quality for money compared to the original.
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Super Multi Iron Free

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This alternative offers a modest yet valuable quality improvement for a very slight increase in price per serving. Its key advantage is the inclusion of Vitamin D3 (Cholecalciferol) instead of D2, and a variety of chelated mineral forms, which generally offer better absorption than those in the original product. Note: It is iron-free, which can be beneficial for certain individuals.
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Life Extension Mix Capsules

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This is a premium, highly advanced multivitamin that far surpasses the original in terms of quality and comprehensiveness. It features highly bioavailable forms of vitamins (e.g., Methylcobalamin B12, L-5-Methyltetrahydrofolate, higher D3, full-spectrum E) and chelated minerals, complemented by extensive antioxidant, botanical, and specialized blends for superior overall health support.
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Source of Life Gold Tablets

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An ultra-comprehensive multivitamin offering a superior nutrient spectrum and bioavailability. It includes organic whole food blends, active B vitamin forms (L-5-Methyltetrahydrofolate, Methylcobalamin), vegan D3 from lichen, and additional co-factors like CoQ10 and Resveratrol, providing a robust nutritional foundation.
92 Performance

Advanced Nutrients

Thorne
4.6
★★★★★
(851 ratings)
From a reputable brand known for high-quality formulations, this multivitamin uses highly absorbable chelated minerals and active forms of B vitamins (Methylcobalamin B12, L-Methylfolate, Pyridoxal 5-Phosphate). It provides a cleaner and more effective nutrient delivery, making it a superior choice for discerning users.
85 Budget

One Daily Essential

21st Century
4.7
★★★★★
(2955 ratings)
This multivitamin offers a similar comprehensive spectrum of daily vitamins and minerals at a significantly lower cost per serving compared to NOW Daily Vits. While some ingredient forms may be more generic, it provides essential nutritional support at a very budget-friendly price point.
88 Budget

One Daily Women's

21st Century
4.7
★★★★★
(31249 ratings)
This women's specific multivitamin provides a comprehensive set of nutrients, including a higher Biotin dosage (1000mcg) and a more bioavailable Vitamin D3 (25mcg) compared to the original, all at a considerably lower price per serving. This makes it an excellent value for women seeking a basic daily multi.
87 Budget

Complete Multivitamin Adults 50+

Equate
4.8
★★★★★
(1670 ratings)
Despite being marketed for adults 50+, the general nutrient profile is suitable for many, and it offers an exceptionally competitive price per serving. It includes a higher dose of Vitamin D3 (1000 IU) and beneficial carotenoids like Lutein and Lycopene, making it a highly economical option for broad nutritional support.
90 Value

One Daily Superfood Multi-Vitamin no Iron

Paradise Earth's Blend
4.7
★★★★★
(5870 ratings)
While its price per serving is moderately higher, this product offers a significant quality upgrade. It features highly bioavailable active B vitamin forms (L-Methylfolate, Methylcobalamin, P-5-P for B6, R-5-P for B2), Vitamin D3 (Cholecalciferol), and chelated minerals, along with organic superfood blends. This provides much better nutrient absorption and additional health benefits, representing excellent value for those prioritizing quality forms. Note: It is iron-free.
88 Value

Spectro Energy Multivitamin

Solaray
4.7
★★★★★
(317 ratings)
This multivitamin provides a comprehensive nutrient profile with notable upgrades in bioavailable B vitamin forms (Pyridoxyl 5-Phosphate, Riboflavin 5-Phosphate, Methylcobalamin B12) and chelated minerals. It also includes beneficial compounds like CoQ10 and Alpha Lipoic Acid. Although it uses Vitamin D2, its overall enhanced composition for a competitive price point offers better quality for money compared to the original.
80 Value

Super Multi Iron Free

Natural Factors
4.7
★★★★★
(1054 ratings)
This alternative offers a modest yet valuable quality improvement for a very slight increase in price per serving. Its key advantage is the inclusion of Vitamin D3 (Cholecalciferol) instead of D2, and a variety of chelated mineral forms, which generally offer better absorption than those in the original product. Note: It is iron-free, which can be beneficial for certain individuals.
98 Performance

Life Extension Mix Capsules

Life Extension
4.7
★★★★★
(492 ratings)
This is a premium, highly advanced multivitamin that far surpasses the original in terms of quality and comprehensiveness. It features highly bioavailable forms of vitamins (e.g., Methylcobalamin B12, L-5-Methyltetrahydrofolate, higher D3, full-spectrum E) and chelated minerals, complemented by extensive antioxidant, botanical, and specialized blends for superior overall health support.
95 Performance

Source of Life Gold Tablets

Natures Plus
4.7
★★★★★
(1852 ratings)
An ultra-comprehensive multivitamin offering a superior nutrient spectrum and bioavailability. It includes organic whole food blends, active B vitamin forms (L-5-Methyltetrahydrofolate, Methylcobalamin), vegan D3 from lichen, and additional co-factors like CoQ10 and Resveratrol, providing a robust nutritional foundation.
92 Performance

Advanced Nutrients

Thorne
4.6
★★★★★
(851 ratings)
From a reputable brand known for high-quality formulations, this multivitamin uses highly absorbable chelated minerals and active forms of B vitamins (Methylcobalamin B12, L-Methylfolate, Pyridoxal 5-Phosphate). It provides a cleaner and more effective nutrient delivery, making it a superior choice for discerning users.
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