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Master's Formula Women 50+

SmartyPants
4.6
★ ★ ★ ★ ★
(6209 ratings)
Iodine 150 mcg
Folate 400 mcg DFE
Omega-3 120 mg
Choline 55 mg
Fish Oil 400 mg
Coenzyme Q-10 60 mg
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Score88

A women's 50+ multivitamin gummy with added support for eyes, heart, and cellular energy.

How scoring works
Quantity:120 Gummy(ies) • (30 servings)
Goals:
Energy

Score 88

A women's 50+ multivitamin gummy with added support for eyes, heart, and cellular energy.

How scoring works
$29.49($0.98 per serving)
iHerb
$ 32.00
Vitacost
$ 33.49
Amazon
$ 31.98
Pure Formulas
$ 29.95
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Analysis

This mature women's multi provides methylated B-vitamins and CoQ10 to support heart health and daily energy. It also includes a specific marigold extract for vision support, which is a nice addition for this age group.

The 120-count bottle provides a full month of support but requires taking four gummies daily. It is a good choice for women looking for an all-in-one supplement that tastes good and uses reliable vitamin forms.

Pros

  • Includes lutein for eye health
  • Uses active L-methylfolate
  • CoQ10 for cardiovascular maintenance
  • Easy-to-chew fruit flavors

Cons

  • High daily sugar intake (6g)
  • Relatively expensive
  • Serving size is 4 large gummies

Warnings

  • Check sugar content for low-glycemic diets
  • Contains fish oil

Nutrient quality

85 Highest impact

Premium nutrient forms such as Zinc Citrate and bioactive B-vitamins ensure high systemic bioavailability for mature users. While well-rounded, the total doses of Omega-3s and CoQ10 remain at basic maintenance levels rather than therapeutic targets.

Ingredient transparency

99 Highest impact

Labeling is exceptionally clear, detailing specific amounts for active nutrients and the source of the fish oil. Serving suggestions and dietary information are plainly presented, facilitating accurate nutritional tracking.

Customer satisfaction

94 Highest impact

Very high ratings and a large review count indicate strong consumer approval and brand reliability for senior health. Feedback highlights the excellent flavor and ease of digestion, which supports consistent daily use among older adults.

Value for money

74 High impact

Price per serving is at the higher end of the category due to the premium format and use of bioactive ingredients. The convenience of a multi-component gummy justifies the cost for users who value compliance and ingredient quality over economy.

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Goals

Impact
High effect
B+ Goal FitC Strength of SupportB- CoverageB Formula Quality

B-vitamins, iodine, and coenzyme Q10 are provided in this gummy multivitamin alongside fish oil for fatty acid support. Bioactive forms like methylcobalamin and methylfolate are utilized for better nutrient activity.

While broad-spectrum support is provided, the doses of energy-relevant B-vitamins are lower than high-potency tablet alternatives. It appears better aligned for general maintenance rather than acute vitality enhancement.

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Ingredients

IngredientAmount per serving
Calories
40 Calorie(s)
Total Fat
0.5 Gram(s)
Cholesterol
5 mg
Total Carbohydrates
9 Gram(s)
Sugar
6 Gram(s)
Added Sugars
6 Gram(s)
Vitamin A
360 mcg
Vitamin C
60 mg
Vitamin D
30 mcg
Vitamin E
15 mg
Vitamin K
24 mcg
Thiamine
0.24 mg
Riboflavin
0.26 mg
Niacin
4 mg
Vitamin B-6
2.25 mg
Folate
400 mcg DFE
L-Methylfolate
240 mcg
Vitamin B12
4.8 mcg
Biotin
30 mcg
Choline
55 mg
Iodine
150 mcg
Zinc
5.5 mg
Selenium
14 mcg
Sodium
25 mg
Fish Oil
400 mg
Total Omega-3 Fatty Acids
120 mg
DHA, EPA
100 mg
Lutemax 2020 Marigold flower extract
40 mg
Lutein
10 mg
Zeaxanthin
2 mg
Coenzyme Q10
60 mg
Inositol
1 mg
Vitamin K-2
8 mcg
Gluten Free Dairy Free Women 50+
Report overview
Iodine · 150 mcg OverallScore83
A+ Active Ingredient Quality & BioavailabilityA+ Dose, Safety & Label TransparencyF Value
SmartyPants Women 50+ provides bioavailable iodine in a gummy form. While safe and transparent, the cost is significantly higher than standalone alternatives.
Folate · 400 mcg DFE OverallScore81
A Active Ingredient Quality & BioavailabilityA Dose, Safety & Label TransparencyD- Value
The Women 50+ gummy provides an optimal 400 mcg DFE dose using the active L-methylfolate form. While the labeling is very transparent, the price per serving and lower B12 dose are trade-offs.
Omega-3 · 120 mg OverallScore66
A+ Active Ingredient Quality & BioavailabilityD+ Dose, Safety & Label TransparencyF Value
This comprehensive multivitamin gummy includes essential Omega-3s along with coenzyme Q10 and lutein for age-specific support. It offers a convenient all-in-one solution, though the Omega-3 concentration is lower than dedicated fish oil supplements.
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