Equate

19 products

About the brand

Equate is a Walmart brand spanning health, wellness, and personal-care products. Walmart's brand information lists products across areas such as nutrition, home health, first aid, and personal care; the brand is not limited to vitamins or dietary supplements. Individual product formulations and labeling vary by item.

Brand analysis

out of 100

Equate offers broad, accessible vitamin and mineral coverage with strong customer adoption and favorable ratings. Value is a clear strength, while limited manufacturer, testing, and product-level formulation detail reduces quality certainty.

Our brand assessment, separate from the median product score. Updated Aug 11, 2026.

Quality Assurance and Safety Record

Quality confidence is moderate because retail oversight provides some assurance but detailed testing is not supplied. The aggregate evidence contains no negative safety pattern, yet it also does not establish independent purity verification.

Portfolio Quality Signals

The broad vitamin and mineral catalog covers common nutritional uses. Product-level forms and doses are unavailable, so formulation strength and consistency cannot be fully confirmed.

Customer Validation

Customer feedback covers the public catalog and is both abundant and favorable. Review recency and credibility cannot be assessed from aggregate counts and ratings alone.

Value Positioning

Accessible serving economics make value a major strength across the core catalog. Effective value still depends on dose adequacy that is not visible here.

Brand Execution

The assortment communicates familiar nutrient uses in an accessible way. Broad coverage may create overlap and a less distinctive portfolio identity.

Brand Trust Signals

Major retail distribution provides strong channel credibility and practical customer access. Contract manufacturing detail and product-specific support information are not supplied.

Market Presence

The catalog has substantial presence across vitamins and minerals with an additional fatty-acid option. Breadth remains category-relevant, though some overlap is likely.

Country of origin: United States
Parent company: Walmart
Specialties: Health and wellness products, Nutrition, Personal care, Home health

Category
Minerals 16 scored	16	74
Vitamins 16 scored	16	74
Botanicals 6 scored	6	75
Protein 0 scored	3	Not enough data
Fatty Acids 1 scored	1	Not enough data

Ingredients

Showing 1–10 of 34 ingredientsMost products first

Collection
Vitamin C 16 scored	16	74
Vitamin E 16 scored	16	74
Zinc 16 scored	16	74
Biotin 15 scored	15	74
Folate 15 scored	15	74
Vitamin A 15 scored	15	74
Vitamin B6 15 scored	15	74
Vitamin D 15 scored	15	74
Vitamin B5 14 scored	14	74
Iodine 13 scored	13	74

19 of 19 products have a collection match. A product can appear in more than one group.

Median scores are out of 100, use the current product scores and need at least 3 scored products. Groups with fewer scores show “Not enough data”.

Products from Equate

Name	Score	Qnt	Srv	Form	Price	Price serving	Ingredients
Vision Formula 50+Equate	81	50	50	Softgel(s)	$7.78	$0.15	Vitamin C Vitamin E Zinc Copper Omega-3
One Daily Men's HealthEquate	78	200	200	Tablet(s)	$9.82	$0.04	Vitamin A Vitamin C Vitamin D Vitamin E Vitamin K Thiamin
Complete Multivitamin Women 50+Equate	78	200	200	Tablet(s)	$12.96	$0.06	Folate Vitamin A Vitamin C Vitamin D Vitamin E Vitamin K
One Daily Women'sEquate	77	200	200	Tablet(s)	$8.83	$0.04	Selenium Copper Manganese Chromium Vitamin A Vitamin C
One Daily Women's HealthEquate	77	100	100	Tablet(s)	$5.18	$0.05	Vitamin A Vitamin C Vitamin D Vitamin E Vitamin K Thiamin
Complete MultivitaminEquate	77	220	220	Tablet(s)	$8.84	$0.04	Chloride Potassium Boron Silicon Vanadium Lycopene
One Daily Men's HealthEquate	76	100	100	Tablet(s)	$5.48	$0.05	Vitamin A Niacin Copper Manganese Chromium Lycopene
Complete Multivitamin Adults 50+Equate	74	450	450	Tablet(s)	$15.26	$0.03	Vitamin A Vitamin C Vitamin D Vitamin E Vitamin K Thiamin
Children's Multivitamin GummiesEquate	74	70	35	Gummy(ies)	$4.88	$0.13	Vitamin A Vitamin C Vitamin D Vitamin E Vitamin B6 Folate
Complete Multivitamin Men 50+Equate	74	100	100	Tablet(s)	$8.57	$0.08	Vitamin A Vitamin C Vitamin D Vitamin E Vitamin K Thiamin
Children's Chewable Complete MultivitaminEquate	73	150	150	Tablet(s)	$8.64	$0.05	Zinc Copper Sodium Vitamin A Vitamin C Vitamin D
Complete MultivitaminEquate	73	200	200	Tablet(s)	$9.82	$0.04	Vitamin A Vitamin C Vitamin D Silicon Vanadium Vitamin E
Children's Multivitamin GummiesEquate	73	180	90	Gummy(ies)	$9.88	$0.10	Vitamin A Vitamin C Vitamin D Vitamin E Vitamin B6 Folate
Complete Multivitamin Adults 50+Equate	72	125	125	Tablet(s)	$4.82	$0.03	Vitamin A Vitamin C Vitamin D Vitamin E Vitamin K Thiamin
One Daily Women's Adult GummyEquate	72	150	75	Gummy(ies)	$9.88	$0.13	Vitamin A Vitamin C Vitamin D Vitamin E Vitamin B6 Folate

Categories

Ingredients

Products from Equate