SmartyPants

21 products

About the brand

SmartyPants develops vitamins and supplements for different life stages and dietary needs, including products for children, teens, adults, and prenatal use. The company highlights research-informed formulas, approachable flavors, and third-party testing for product purity and potency.

Testing & transparency

SmartyPants says all products are third-party laboratory-tested for purity and potency.

History

Founded in 2011, SmartyPants was acquired by Unilever in 2020.

Certifications

Certified Free From™ 9 Major U.S. Allergens
The brand states all SmartyPants formulas are certified free from the nine major U.S. allergens.
Certified Gluten-Free
The brand states all SmartyPants formulas are certified gluten-free.

Brand analysis

out of 100

SmartyPants has a well-established gummy supplement range with exceptional review depth and clear family-oriented positioning. Incomplete analysis coverage and missing product-level dosing detail limit confidence across the full catalog.

Our brand assessment, separate from the median product score. Updated Aug 11, 2026.

Quality Assurance and Safety Record

Established family-focused positioning and recognizable certification signals support quality confidence. Exact portfolio coverage and batch-level test results are not visible in the supplied data.

Portfolio Quality Signals

The broad catalog is organized across ($cats). Aggregate data cannot confirm ingredient forms, doses, or label clarity across individual formulas.

Customer Validation

Customer validation is broad and favorable across the available catalog. Aggregate data does not reveal review recency, detail, or authenticity patterns.

Value Positioning

Serving-level costs appear accessible for the visible categories. Effective doses and ingredient forms are unavailable, so the full value case cannot be confirmed.

Brand Execution

Naming and category coverage appear intentional across ($cats). Product-level labels are unavailable, so communication consistency and duplication cannot be fully checked.

Brand Trust Signals

Established identity and broad retail availability provide strong business legitimacy. The supplied aggregates do not show support responsiveness or policy details, so post-purchase trust is less certain.

Market Presence

The supplied catalog shows established presence across ($cats). The assortment appears intentional, although broad coverage may create some overlap.

Founded: 2011
Country of origin: United States
Parent company: Unilever
Specialties: Multivitamins, Children's and teen vitamins, Adult and prenatal supplements, Gummy supplements

Category
Minerals 17 scored	21	71
Vitamins 17 scored	17	71
Fatty Acids 15 scored	15	70
Other Nutrients 4 scored	4	64
Botanicals 2 scored	2	Not enough data

Ingredients

Showing 1–10 of 30 ingredientsMost products first

Collection
Sodium 15 scored	19	70
Vitamin C 17 scored	17	71
Vitamin D 17 scored	17	71
Vitamin E 17 scored	17	71
Zinc 17 scored	17	71
Vitamin K 16 scored	16	70
Biotin 15 scored	15	70
Fish Oil 15 scored	15	70
Folate 15 scored	15	70
Iodine 15 scored	15	70

21 of 21 products have a collection match. A product can appear in more than one group.

Median scores are out of 100, use the current product scores and need at least 3 scored products. Groups with fewer scores show “Not enough data”.

Products from SmartyPants

Name	Score	Qnt	Srv	Form	Price	Price serving	Ingredients
Adult Formula and FiberSmartyPants	76	180	30	Gummy(ies)	$18.74	$0.62	Zinc Sodium Fish Oil Omega-3 Vitamin K Vitamin A
Adult Mineral Formula Mixed BerrySmartyPants	75	60	30	Gummy(ies)	$26.99	$0.89	Vitamin K Vitamin C Vitamin D Vitamin E Calcium Magnesium
Kids FormulaSmartyPants	74	180	45	Gummy(ies)	$25.31	$0.56	Vitamin A Vitamin C Vitamin D Vitamin E Vitamin K Thiamin
Teen Guy FormulaSmartyPants	73	120	30	Gummy(ies)	$24.00	$0.80	Biotin Choline Iodine Zinc Selenium Manganese
Teen Girl FormulaSmartyPants	72	120	30	Gummy(ies)	$24.00	$0.80	Vitamin A Vitamin C Vitamin D Vitamin E Vitamin K Thiamin
Kids Mineral Formula Mixed BerrySmartyPants	72	60	30	Tablet(s)	$22.95	$0.76	Zinc Selenium Copper Chromium Vitamin C Vitamin D
Kids Formula and FiberSmartyPants	72	120	30	Gummy(ies)	$22.99	$0.76	Vitamin A Vitamin C Vitamin D Vitamin E Vitamin K Thiamin
Adult FormulaSmartyPants	71	180	30	Gummy(ies)	$22.95	$0.76	Vitamin B12 Biotin Vitamin B5 Vitamin A Vitamin C Vitamin D
Kids FormulaSmartyPants	71	90	22	Gummy(ies)	$6.09	$0.27	Thiamin Riboflavin Vitamin B6 Folate Vitamin B12 Biotin
Toddler FormulaSmartyPants	70	90	30	Gummy(ies)	$16.98	$0.56	Vitamin A Vitamin C Vitamin D Vitamin E Vitamin K Thiamin
Kids FormulaSmartyPants	69	120	30	Gummy(ies)	$17.95	$0.59	Fish Oil Omega-3 Vitamin K Vitamin A Vitamin C Vitamin D
Prenatal FormulaSmartyPants	68	120	30	Gummy(ies)	$27.95	$0.93	Folate Zinc Selenium Sodium Fish Oil Omega-3
Kids Formula Cherry BerrySmartyPants	68	120	30	Gummy(ies)	$19.20	$0.64	Vitamin A Vitamin C Vitamin D Vitamin E Vitamin K Thiamin
Men's FormulaSmartyPants	67	180	30	Gummy(ies)	$24.99	$0.83	Vitamin A Vitamin C Vitamin D Vitamin E Vitamin K Thiamin
Women's FormulaSmartyPants	65	180	30	Gummy(ies)	$26.95	$0.89	Choline Iodine Zinc Selenium Sodium Fish Oil

Testing & transparency

History

Certifications

Categories

Ingredients

Products from SmartyPants