Kids Formula

Kids Formula

SmartyPants Organics4.5 (13,193 ratings)
Format:Gummy Quantity: 120 Gummy(ies) · 30 servings

Product analysis

49 out of 100

Kids Formula combines vitamins, minerals and flaxseed oil with stated quantities that help compare servings. Missing proportions for several mixed vitamins make the full composition less clear.

AI assessment of the formula, label and price. How scoring works

Nutrient Quality36

The quality of most nutrient forms remains uncertain, even though many are named. Choline bitartrate is a reasonable choice of form within the broad mix.

Ingredient Transparency72

All listed quantities and most ingredient forms are stated. The proportions of mixed vitamin A, D and folate declarations are not disclosed.

Value For Money39

Choline offers limited value at the full serving cost. Value for most of the other nutrients remains uncertain, preventing a firm conclusion about the whole formula.

Customer Satisfaction87

Customer ratings are positive across many thousands of reviews. The extensive review base gives a broad view of satisfaction without establishing particular health benefits.

Product Focus22

The formula covers many nutrients rather than one defined need. A particular health benefit cannot be confirmed with the information available.

Format
Gummy
Container
120 Gummy(ies)
Per serving
$0.67
Customer rating
4.5 · 13,193 ratings
Report analysis

Ingredients

IngredientAmount per servingScore
Calories
25 Calorie(s)
Total Carbohydrates
6 Gram(s)
Vitamin A (Beta-Carotene, Retinyl Palmitate)
180 mcg
Vitamin C (Acerola Cherry Extract)
25 mg
Vitamin D (Cholecalciferol, Vitamin D3)
20 mcg
Vitamin E (D-Alpha-Tocopherol)
6.6 mg
Thiamine (Thiamine Mononitrate)
0.1 mg
Riboflavin
0.16 mg
Vitamin B-6 (Pyridoxal 5-Phosphate)
1 mg
Folate (Calcium Salt, L-Methylfolate)
250 mcg DFE
Vitamin B12 (Methylcobalamin)
1.8 mcg
Biotin
16 mcg
Choline (Choline Bitartrate)
18 mg 54
Iodine (Potassium Iodide)
90 mcg
Zinc (Zinc Citrate)
1.5 mg
Sodium
10 mg
organic Flax seed Oil
256 mg
Vitamin K-2 (Menaquinone-7)
15 mcg
Gluten Free Dairy Free Organic Children 4+ Vegetarian
Report overview
B Active Ingredient Quality & BioavailabilityD Dose, Safety & Label TransparencyF Value
A serving provides 18 mg of choline, with the cost relative to declared choline is high. It uses Choline Bitartrate. The estimate assigns the full serving cost to choline, so it may overstate its cost.
How this ingredient is rated

Active Ingredient Quality & Bioavailability77

The source is Choline Bitartrate. No flagged additives or flow agents were found in the ingredient list.
Choline Form Efficacy & Bioavailability
The source is Choline Bitartrate.
Formula Purity & Excipient Quality
No flagged additives or flow agents were found in the ingredient list.

Dose, Safety & Label Transparency47

The label states 18 mg of choline per serving from Choline Bitartrate.
Choline Dose by Declared Basis
The declared choline amount is 18 mg per serving.
Elemental Yield Transparency
The label states both the choline amount and its source, Choline Bitartrate.

Value20

The cost relative to declared choline is high. The estimate assigns the full serving cost to choline, so it may overstate its cost.
Price per 100 mg of Declared Choline Basis
The cost relative to declared choline is high. The estimate assigns the full serving cost to choline, so it may overstate its cost.
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