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Adam Softgels

NOW
4.7
(47832 ratings)
Iodine 225 mcg
Vitamin B6 25 mg
Molybdenum 75 mcg
Thiamin 25 mg
Selenium 200 mcg
Vitamin B5 50 mg
Coenzyme Q-10 15 mg
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Score97

An advanced men's multivitamin in an oil-based softgel for improved absorption of fat-soluble nutrients.

How scoring works
Quantity:90 Softgel(s)(45 servings)
Goals:
General Health
Brain Health
Detoxification
Hair Health
Energy
Immunity
Metabolism Boost
Vision Support

Score 97

An advanced men's multivitamin in an oil-based softgel for improved absorption of fat-soluble nutrients.

How scoring works
$20.94($0.46 per serving)
Pure Formulas
$ 23.80
Walmart
$ 23.99
Vitacost
$ 25.35
Daily Vita
$ 23.10
Amazon
$ 18.29
iHerb
$ 24.49
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Analysis

These softgels are an excellent choice for men who want a high-potency supplement but prefer the ease of swallowing a softgel over a hard tablet. This version includes phytosterols, which may help support healthy lipid levels as part of a cardiovascular wellness plan.

By using an oil-based carrier, it ensures that the lutein, lycopene, and CoQ10 are more effectively taken up by the system. It maintains the high standards of the Adam line by using active B-vitamin forms for better metabolic readiness.

Pros

  • Oil-based delivery improves CoQ10 and Vitamin K uptake
  • Contains plant sterols for heart support
  • Uses methylcobalamin and P-5-P
  • Very high customer satisfaction ratings

Cons

  • Lower B12 dosage than the capsule version
  • Contains bovine gelatin, so it is not vegetarian
  • Higher price per serving than basic tablets

Warnings

  • Contains soy-derived ingredients which may be an allergen for some.
  • The oil base can go rancid if stored in high heat or direct sunlight.

Nutrient quality

95 Highest impact

Bioactive B-vitamins and chelated minerals ensure superior absorption and metabolic utility for daily support. Softgel delivery enhances the bioavailability of fat-soluble nutrients like CoQ10, lycopene, and saw palmetto oils.

Ingredient transparency

99 Highest impact

Labeling is exceptionally clear, identifying specific nutrient forms and precise weights for all active ingredients. Use of specific names and source data ensures high consumer awareness of the overall quality.

Customer satisfaction

96 Highest impact

Very high average ratings from thousands of users demonstrate exceptional consumer trust and product reliability. Positive feedback consistently highlights the formula's effectiveness for supporting energy and general well-being.

Value for money

97 Highest impact

Premium ingredients and bioactive forms offer exceptional value at a very competitive price point. Each serving provides significant nutrient density that typically costs more in comparable high-tier brands.

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Goals

Impact
Highest effect
A+ Goal FitA+ Strength of SupportA+ CoverageA+ Formula Quality

A comprehensive multivitamin and mineral complex provides broad foundational support for daily health and systemic vitality. The inclusion of high-quality forms like Methylcobalamin and L-Selenomethionine ensure optimal nutrient utility.

Zinc Picolinate and B-vitamins support immune defense and energy metabolism across all body systems. This multi-system approach targets dozens of nutritional gaps with meaningfully dosed and well-chosen active forms.

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Impact
Highest effect
B+ Goal FitA Strength of SupportA CoverageA Formula Quality

This softgel multi provides methylcobalamin and active B6 alongside foundational minerals to support synaptic health and energy metabolism. Softgels facilitate the absorption of fat-soluble components like vitamin D3 and CoQ10, which are essential for neurological protection.

The inclusion of ALA and Resveratrol targets oxidative stress, protecting brain cells from damage and supporting long-term cognitive integrity. This multi-nutrient approach provides quality maintenance for focus and clarity through advanced ingredient forms.

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Impact
Highest effect
A- Goal FitA- Strength of SupportA- CoverageA+ Formula Quality

Selenium and Molybdenum serve as critical cofactors for essential biological detoxification enzymes. These trace minerals may contribute to Phase II conjugation and the neutralization of metabolic byproducts.

Alpha-lipoic acid and Saw palmetto provide additional metabolic and antioxidant support in a men's softgel formula. Supplemental levels provide meaningful functional breadth and enzymatic support for systemic detoxification goals.

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Impact
Highest effect
A- Goal FitB+ Strength of SupportA CoverageA Formula Quality

Saw Palmetto extract and Phytosterols in this softgel format address hormonal pathways linked to hair density. Inclusion of Biotin and Zinc Picolinate supports the structural precursors needed for hair shaft strength.

Softgel delivery facilitates the absorption of fat-soluble nutrients like Vitamin D3 and Saw Palmetto oils. This approach is well-aligned for men seeking to support scalp health and maintain hair thickness over time.

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Impact
Highest effect
A- Goal FitB+ Strength of SupportA- CoverageA- Formula Quality

Selenium and Zinc appear well aligned with supporting the maturity and activity of immune cells.

Vitamin C and Saw Palmetto may contribute to overall antioxidant status and systemic resilience.

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Impact
Highest effect
A Goal FitA Strength of SupportC- CoverageA+ Formula Quality

Metabolic health and energy production require a comprehensive array of vitamins, minerals, and mitochondrial cofactors. This multivitamin includes iodine for thyroid support, B-vitamins for fuel conversion, and CoQ10 for cellular ATP generation.

Providing bioactive methylcobalamin and P-5-P ensure that these nutrients are readily used for metabolic processes. This formula addresses foundational nutritional pathways and cellular focus to support overall physical and mental drive.

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Ingredients

IngredientAmount per serving
Vitamin A (Beta-Carotene, Retinyl Palmitate)
3000 mcg
Vitamin C (Calcium Ascorbate)
250 mg
Vitamin D3 (Cholecalciferol)
25 mcg
Vitamin E (D-Alpha-Tocopheryl)
100 mg
Vitamin K (Menaquinone, Phytonadione)
80 mcg
Thiamine (Thiamine Hydrochloride, Vitamin B1)
25 mg
Riboflavin (Vitamin B2)
25 mg
Niacin (Niacinamide, Vitamin B3)
35 mg
Vitamin B-6 (Pyridoxal 5-Phosphate, Pyridoxine Hydrochloride)
25 mg
Folate
680 mcg DFE
Vitamin B12 (Methylcobalamin)
120 mcg
Biotin
300 mcg
Pantothenic Acid (Calcium Pantothenate, Vitamin B5)
50 mg
Choline (Choline Bitartrate)
25 mg
Calcium (Aquamin Seaweed Derived Minerals, Calcium Ascorbate, Calcium Pantothenate)
55 mg
Iodine (Potassium Iodide)
225 mcg
Magnesium (Aquamin Seaweed Derived Minerals, Magnesium Citrate)
25 mg
Zinc (Zinc Picolinate)
15 mg
Selenium (Selenium Glycinate Complex)
200 mcg
Copper (Copper Bisglycinate)
0.5 mg
Manganese (Manganese Bisglycinate)
2 mg
Chromium (Chromium Nicotinate Glycinate)
120 mcg
Molybdenum (Molybdenum Glycinate)
75 mcg
Potassium (Potassium Chloride)
25 mg
Saw Palmetto extract (Fatty Acids)
160 mg
Phytosterols (Beta-Sitosterol, Plant Sterols)
50 mg
Alpha Lipoic Acid
25 mg
Grape Seed Extract (Polyphenols)
25 mg
Inositol
10 mg
CoQ10 (Ubiquinone)
15 mg
Lycopene (Tomato extract)
3 mg
Lutein (Marigold)
500 mcg
Men 18–50 Kosher
Report overview
A+ Active Ingredient Quality & BioavailabilityA+ Dose, Safety & Label TransparencyB+ Value
NOW Adam is a broad multivitamin providing a maintenance dose of iodine from potassium iodide to support men's metabolic health. It is a cost-effective comprehensive option, although softgels in a complex multi may interact with absorption.
B Active Ingredient Quality & BioavailabilityA+ Dose, Safety & Label TransparencyA+ Value
This high-quality multivitamin softgel provides a safe 50mg dose of B6 using a blend of active and synthetic forms. It offers exceptional value and high transparency for a broad nutritional supplement.
A- Active Ingredient Quality & BioavailabilityA- Dose, Safety & Label TransparencyB+ Value
This high-potency men's formula uses a superior molybdenum glycinate form at a baseline dose. It offers excellent mineral quality and good value for patients seeking gentle trace mineral support.
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