Alive! Complete Liquid Multivitamin Max Potency Citrus Flavored

Alive! Complete Liquid Multivitamin Max Potency Citrus Flavored

Nature's Way4.3 (5,492 ratings)
Format:Liquid Quantity: 30 Fluid Ounce(s) · 30 servings
Goals

Product analysis

46 out of 100

Alive! Complete Liquid Multivitamin Max Potency Citrus Flavored offers liquid nutritional support for normal energy use and immune function when intake is low. Its many added blends are not fully described, making their contribution harder to judge.

AI assessment of the formula, label and price. How scoring works

Nutrient Quality44

Some mineral and B-vitamin forms appear favorable or are clearly identified, but quality varies across the large mix. Missing forms, unclear blend contents and uncertain copper identity limit a confident judgment of the whole formula.

Ingredient Transparency69

Main amounts and many forms are stated, helping you identify the featured nutrients. Several mixed-source proportions and blend contents are undisclosed, leaving much of the added complexity unclear.

Value For Money30

The cost looks high when considered for several individual nutrients and added ingredients. Value across much of the remaining mix is uncertain, while biotin and molybdenum offer more moderate comparisons.

Customer Satisfaction79

Customer ratings are favorable across a large body of feedback. The broad feedback gives a useful view of satisfaction without proving the many proposed health benefits.

Product Focus4

The clearest role is broad nutrient-gap support rather than a narrowly targeted result. The extensive mix and unidentified blends spread the formula across many aims without establishing an extra benefit for each.

Format
Liquid
Container
30 Fluid Ounce(s)
Per serving
$0.99
Customer rating
4.3 · 5,492 ratings
Report analysis

Goals

Immunity
Impact
Highest effect
C- Ingredient FitA+ PathwaysA+ EvidenceA+ Formulation Logic
Magnesium · 40 mgVitamin C · 500 mgZinc · 15 mgVitamin A · 3000 mcgVitamin D · 10 mcgSelenium · 70 mcg
Study evidence
Eleuthero Supportive 1 study
Magnesium Supportive 8 studies
Selenium Mixed 37 studies
Vitamin A Supportive 107 studies
Vitamin C Supportive 53 studies
Vitamin D Supportive 85 studies
Vitamin E Supportive 21 studies
Zinc Supportive 73 studies
Impact
Highest effect
B- Ingredient FitA+ PathwaysB+ EvidenceA+ Formulation Logic
Folate · 500 mcg DFEVitamin B12 · 200 mcgVitamin D · 10 mcgMagnesium · 40 mgVitamin K · 80 mcgBoron · 1 mgSelenium · 70 mcgZinc · 15 mgVitamin C · 500 mg
Study evidence
Boron Supportive 6 studies
Folate Supportive 80 studies
Magnesium Supportive 114 studies
Selenium Supportive 70 studies
Vitamin C Supportive 56 studies
Vitamin D Supportive 115 studies
Vitamin K Supportive 34 studies
Zinc Supportive 60 studies
Impact
Moderate effect
C- Ingredient FitF PathwaysB EvidenceA+ Formulation Logic
Iodine · 150 mcgVitamin D · 10 mcgVitamin B5 · 44 mgMagnesium · 40 mgRiboflavin · 25 mgThiamin · 25 mgVitamin B12 · 200 mcg
Study evidence
Eleuthero Disputed 3 studies
Iodine Adverse 3 studies
Magnesium Supportive 4 studies
Thiamin Disputed 12 studies
Vitamin D Supportive 32 studies
Skin Health
Impact
High effect
C Ingredient FitB+ PathwaysA+ EvidenceA+ Formulation Logic
Zinc · 15 mgVitamin C · 500 mgCopper · 2 mgSelenium · 70 mcgVitamin E · 133 mg
Study evidence
Biotin Supportive 10 studies
Copper Supportive 16 studies
Niacin Supportive 61 studies
Selenium Supportive 22 studies
Vitamin A Supportive 106 studies
Vitamin C Supportive 53 studies
Vitamin E Supportive 38 studies
Zinc Supportive 66 studies
Impact
High effect
D Ingredient FitC PathwaysA+ EvidenceA+ Formulation Logic
Vitamin D · 10 mcgVitamin E · 133 mgVitamin C · 500 mg
Study evidence
Magnesium Supportive 41 studies
Rutin Supportive 6 studies
Selenium Supportive 34 studies
Vitamin C Supportive 50 studies
Vitamin D Supportive 101 studies
Vitamin E Supportive 20 studies
Zinc Supportive 64 studies
Hair Health
Impact
High effect
C- Ingredient FitC PathwaysA+ EvidenceA+ Formulation Logic
Biotin · 300 mcgVitamin D · 10 mcgZinc · 15 mgVitamin C · 500 mg
Study evidence
Biotin Supportive 4 studies
Copper Adverse 4 studies
Folate Mixed 15 studies
Iodine No effect 1 study
Niacin Disputed 2 studies
Selenium Disputed 7 studies
Vitamin A Disputed 13 studies
Vitamin D Disputed 34 studies
Vitamin E No effect 3 studies
Zinc Supportive 22 studies

Ingredients

IngredientAmount per servingScore
Calories
50 Calorie(s)
Total Carbohydrates
15 Gram(s)
Vitamin A (Beta-Carotene, Retinyl Palmitate)
3000 mcg
Vitamin C (Calcium Ascorbate)
500 mg 65
Vitamin D (Ergocalciferol)
10 mcg
Vitamin E (D-Alpha-Tocopheryl Acetate)
133 mg
Vitamin K (Phytonadione)
80 mcg 26
Thiamine (Thiamine Mononitrate)
25 mg 65
Riboflavin
25 mg 49
Niacin (Niacinamide, Nicotinic Acid)
20 mg
Vitamin B6 (Pyridoxine Hydrochloride)
15 mg 73
Folate
500 mcg DFE
Vitamin B12 (Cyanocobalamin)
200 mcg 21
Biotin
300 mcg 58
Pantothenic Acid (D-Calcium Pantothenate)
44 mg 61
Choline (Choline Bitartrate)
30 mg 54
Calcium (Calcium Ascorbate, D-Calcium Pantothenate)
95.3 mg
Iodine (Potassium Iodide)
150 mcg 84
Magnesium (Magnesium Gluconate)
40 mg
Zinc (Zinc Gluconate)
15 mg
Selenium (L-Selenomethionine)
70 mcg 70
Copper (Chlorophyllin Copper Complex)
2 mg 52
Manganese (Manganese Sulfate)
4 mg 60
Molybdenum (Sodium Molybdate)
75 mcg 68
Sodium
15 mg
Daily Greens Blend
500 mg
Orchard Fruits and Garden Veggies Powder Blend
200 mg
Mushroom Mycelial & Primordia Biomass Defense Blend
100 mg
Omega 3/6/9 Fatty Acid Blend
100 mg
Citrus Bioflavonoid Complex (Lemon, Lime, Orange, Tangerine, Grapefruit)
60 mg
Eleuthero
50 mg 44
Inositol
50 mg
Chlorophyllin (Chlorophyllin Copper Complex)
41.5 mg 54
Betaine Hydrochloride
25 mg
Rutin (Sophora japonica)
25 mg 67
Boron (Sodium Borate)
1 mg 46
Lutein (Aztec Marigold Flower Extract)
200 mcg
Adults 18–50 Dairy Free Women Vegetarian
Report overview
A+ Active Ingredient Quality & BioavailabilityA+ Dose, Safety & Label TransparencyF Value
A serving provides 150 mcg of iodine at a high cost. The amount fits the range described for daily thyroid support. The iodine comes from potassium iodide.
How this ingredient is rated

Active Ingredient Quality & Bioavailability100

The iodine comes from potassium iodide. No marine source is indicated, so the seaweed-specific contamination concern does not apply.
Iodine Form & Bioavailability
The iodine comes from potassium iodide.
Marine Source Purity & Sourcing
No marine source is indicated, so the seaweed-specific contamination concern does not apply.

Dose, Safety & Label Transparency100

The stated serving contains 150 mcg of iodine. The amount fits the range described for daily thyroid support.
Dosage Efficacy for Daily Support
The serving provides 150 mcg of iodine. The amount fits the range described for daily thyroid support.
Dosage Safety & Upper Limits
At 150 mcg per serving, the amount is below the stated upper intake level.
Elemental Iodine Transparency
The iodine amount and source are stated.

Value20

The cost per serving is high.
Price Per Effective Serving
The cost per serving is high.
A+ Ingredient Form & Label QualityC+ Dose, Safety & Label TransparencyF Value
Each serving provides 15 mg of B6 at a high cost per mg. That amount exceeds the European adult upper limit of 12 mg per day. The B6 source is pyridoxine hydrochloride.
How this ingredient is rated

Ingredient Form & Label Quality100

The B6 source is pyridoxine hydrochloride. The Other Ingredients show no artificial colors, titanium dioxide or talc.
Vitamin B6 Form Identification
The B6 source is pyridoxine hydrochloride.
Clean Label and Excipient Purity
The Other Ingredients show no artificial colors, titanium dioxide or talc.

Dose, Safety & Label Transparency69

15 mg of B6 per serving exceeds the European adult upper limit of 12 mg per day; total intake also includes food and other supplements. The B6 amount and chemical source are stated.
Vitamin B6 Dose & Safety Policy
15 mg of B6 per serving exceeds the European adult upper limit of 12 mg per day; total intake also includes food and other supplements.
Label Transparency
The B6 amount and chemical source are stated.

Value26

The cost per mg of B6 is high.
Vitamin B6 Price Efficiency
The cost per mg of B6 is high.
A+ Active Ingredient Quality & BioavailabilityB- Dose, Safety & Label TransparencyF Value
The serving supplies 70 mcg of selenium at a high cost for the amount provided. It uses L-Selenomethionine. The amount contributes to daily intake.
How this ingredient is rated

Active Ingredient Quality & Bioavailability100

It uses L-Selenomethionine.
Selenium Chemical Form
It uses L-Selenomethionine.
Form Transparency & Isomer Specificity
The form is named as L-Selenomethionine.

Dose, Safety & Label Transparency70

70 mcg per serving contributes to daily selenium intake. The amount leaves room below the upper intake level for selenium from food.
Dosage Efficacy Sweet Spot
70 mcg per serving contributes to daily selenium intake.
Safety Margin & UL Adherence
The serving is below the upper intake level, leaving room for selenium from food.

Value10

The cost is high for the amount of selenium provided.
Price per 200 mcg Serving
The cost is high for the amount of selenium provided.
Report alternatives

Sources

Published studies used for the product analysis and the top-ranked studies for each ingredient and goal.

  1. [Comparative study of the urinary excretion of boron, calcium, magnesium and phosphorus in postmenopausal women with and without osteoporosis].
    José Ramón V; Mora Mora M; Marino Alarcón O; Hernández G; Josefina Linares L; Urdaneta Romero H; Arévalo González E · Investigacion clinica · 2013
    Case-control study45 participantsBone Health forBoron
  2. Effect of dietary boron on mineral, estrogen, and testosterone metabolism in postmenopausal women.
    Nielsen FH; Hunt CD; Mullen LM; Hunt JR · FASEB journal : official publication of the Federation of American Societies for Experimental Biology · 1987
    Single-arm trial12 participantsBone Health forBoron
  3. The relationship between boron and magnesium status and bone mineral density in the human: a review.
    Volpe SL; Taper LJ; Meacham S · Magnesium research · 1994
    Narrative reviewBone Health forBoron
  4. Effects of boron supplementation on bone mineral density and dietary, blood, and urinary calcium, phosphorus, magnesium, and boron in female athletes.
    Meacham SL; Taper LJ; Volpe SL · Environmental health perspectives · 1995
    Randomized trial28 participantsBone Health forBoron
  5. Metabolic responses of postmenopausal women to supplemental dietary boron and aluminum during usual and low magnesium intake: boron, calcium, and magnesium absorption and retention and blood mineral concentrations
    C D Hunt, J L Herbel, F H Nielsen · The American Journal of Clinical Nutrition · 1997
    Non-randomized trial11 participantsBone Health forBoron
  6. What is the impact of daily oral supplementation of vitamin D3 (cholecalciferol) plus calcium on the incidence of hip fracture in older people? A systematic review and meta-analysis.
    Manoj P; Derwin R; George S · International journal of older people nursing · 2023
    Meta-analysis12,620 participants7 studies pooledBone Health forCalcium
  7. Calcium supplementation prevents seasonal bone loss and changes in biochemical markers of bone turnover in elderly New England women: a randomized placebo-controlled trial.
    Storm D; Eslin R; Porter ES; Musgrave K; Vereault D; Patton C; Kessenich C; Mohan S; Chen T; Holick MF; Rosen CJ · The Journal of clinical endocrinology and metabolism · 1998
    Randomized trial60 participantsBone Health forCalcium
  8. The effects of calcium supplementation (milk powder or tablets) and exercise on bone density in postmenopausal women.
    Prince R; Devine A; Dick I; Criddle A; Kerr D; Kent N; Price R; Randell A · Journal of bone and mineral research : the official journal of the American Society for Bone and Mineral Research · 1995
    Randomized trial168 participantsBone Health forCalcium
  9. The efficacy of calcium supplementation alone in elderly Thai women over a 2-year period: a randomized controlled trial.
    Rajatanavin R; Chailurkit L; Saetung S; Thakkinstian A; Nimitphong H · Osteoporosis international : a journal established as result of cooperation between the European Foundation for Osteoporosis and the National Osteoporosis Foundation of the USA · 2014
    Randomized trial404 participantsBone Health forCalcium
  10. Calcium-enriched foods and bone mass growth in prepubertal girls: a randomized, double-blind, placebo-controlled trial.
    Bonjour JP; Carrie AL; Ferrari S; Clavien H; Slosman D; Theintz G; Rizzoli R · The Journal of clinical investigation · 1997
    Randomized trial149 participantsBone Health forCalcium
  11. The Association between Dietary and Circulating Copper Levels and Osteoporosis: a Scoping Review.
    Ju Y; Xiong W; Pang Y; Chen Z; Hou J; Zheng S; Li Z; Liu T; Xia H; Xia M; Zhong Y; Li J; Jiang X · Biological trace element research · 2026
    Scoping review18 studies pooledBone Health forCopper
  12. Association between dietary copper, iron, zinc, selenium intake and osteopenia or osteoporosis in elderly hypertensive patients: a retrospective cohort study.
    Chen M; Jia L; Gao R · Frontiers in nutrition · 2024
    Cohort study5,286 participantsBone Health forCopper
  13. Associations of dietary copper intake with total bone mineral density and lumbar spine bone mineral density in American adults.
    Hu M; Wang Z; Li C; Zheng Y; Hu J · Medicine · 2025
    Cross-sectional studyBone Health forCopper
  14. The association between dietary mineral intake and bone mineral density: a cross-sectional study.
    Wei M; Wei J; Huang S · Journal of health, population, and nutrition · 2025
    Cross-sectional study11,520 participantsBone Health forCopper
  15. Association between dietary copper intake and bone mineral density in children and adolescents aged 8-19 years: A cross-sectional study.
    Cui A; Yan J; Li H; Fan Z; Wei X; Wang H; Zhuang Y · PloS one · 2024
    Cross-sectional study6,965 participantsBone Health forCopper
  16. Association between RBC folate and lumbar bone mineral density in postmenopausal women, a cross-sectional study from NHANES 2009-2018.
    Wei H; Jin Z; Zhou L; Tang G; Chai S; Che X; Tan Y; Zeng W · Frontiers in endocrinology · 2025
    Cross-sectional study1,315 participantsBone Health forFolate
  17. Genetic variants modify the associations of concentrations of methylmalonic acid, vitamin B-12, vitamin B-6, and folate with bone mineral density.
    Liu CT; Karasik D; Xu H; Zhou Y; Broe K; Cupples LA; Cpgm de Groot L; Ham A; Hannan MT; Hsu YH; Jacques P; McLean RR; Paul L; Selhub J; Trajanoska K; van der Velde N; van Schoor N; Kiel DP · The American journal of clinical nutrition · 2021
    Cohort study4,310 participantsBone Health forFolate
  18. Adequate Intake and Supplementation of B Vitamins, in Particular Folic Acid, can Play a Protective Role in Bone Health.
    Rondanelli M; Tartara A; Fossari F; Vecchio V; Faliva MA; Naso M; Perna S; Nichetti M; Peroni G · Current aging science · 2022
    Narrative review35,298 participants29 studies pooledBone Health forFolate Bone Health forVitamin B6
  19. Relation of homocysteine, folate, and vitamin B12 to bone mineral density of postmenopausal women.
    Cagnacci A; Baldassari F; Rivolta G; Arangino S; Volpe A · Bone · 2004
    Cross-sectional study161 participantsBone Health forFolate
  20. Dietary intake of folate, but not vitamin B2 or B12, is associated with increased bone mineral density 5 years after the menopause: results from a 10-year follow-up study in early postmenopausal women.
    Rejnmark L; Vestergaard P; Hermann AP; Brot C; Eiken P; Mosekilde L · Calcified tissue international · 2008
    Cohort study1,869 participantsBone Health forFolate